Pioneering a new generation of outdoor advertising, Hypewheel aimed to wrap consumer vehicles with branded designs.

Working closely with their team, I developed a bold combination of typefaces that could hold up in the clean cut world of the advertising industry. For the mark, I took inspiration from the classic Dayton Wire Wheel hubcap, creating a shape that evoked a sense of movement.

We created marketing materials for consumers to sign up as drivers, as well as pitches to partner with major brands in advertising their products. Many concept mock ups were created and meetings had to sell this new idea.

Eventually landing a campaign for Modify Watches, we developed an outdoor experience that took over the city of San Francisco during a weekend in the spring. Three vehicles were wrapped with branded graphics, and we filmed and produced a video for the campaign.

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