Downeast Cider House
Print Design | Point of Sale | Illustration
Unhappy with the way cider was being treated in the current market, Downeast set out to create a product with that fresh from the farm taste.
I was brought on board to help assist them in creating marketing and advertising materials that were on brand and as unique as their cider. From shelf talkers and point of sale pieces to sell sheets and in-store signage, I work directly with their marketing director to keep the brand growing in the new emerging market of hard cider.
The projects are typically fun and illustrative, with a lot of open creative freedom. As they market towards young beer drinkers, we are able to push the limits of promotional materials with things such as rolling papers and ski posters. I also worked on redesigning and developing the "Goods" section of their website, creating illustrated versions of their cans to feature each product.
